In an earlier post, I provided a link to an article by Dr. Carl Elliot titled "How to brand a disease, and sell a cure." ( http://edition.cnn.com/2010/OPINION/10/11/elliott.branding.disease/) Dr. Elliot laid out the tactics used by Big Pharma to create the conditions for their prescription meds to sell themselves. He compared these tactics to those made popular by Edward Bernays and used by Joesph Goebbels.
Today Pro Publica goes deeper into this subject and lists the amount paid by Big Pharma to states and MD's alike. Not only was $26 million to MD's in the state of California but, according to Pro Publica Dr. Firhaad Ismail of Nevada received $303,558.00 from Big Pharma in 2009 and early 2010 barely beating Dr. Stephen H. Landy from Tennessee who received $302,125.00 for the top spot.
Much more information in the article including a tool to enter your doctor's name to find out if he or she received compensation from Big Pharma to promote, sell their meds.
As Bernays said "In almost every aspect of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind."